SLUTTY VEGAN: WE’RE ALL SLUTS
Defining the Problem
“Slutty” & “Vegan” are both un-approachable words preventing the viral burger chain, Slutty Vegan, from expanding their audience. The “We’re All Sluts” campaign flips the definition and cultural conversation around both, so all sluts everywhere can get behind the brand.
Cultured Content
By combining a sultry tone with an irresistible menu, foodies everywhere can unapologetically flaunt their inner slut.
SLUTTY SOCIAL
(up close and personal 😏)
EXPLICIT CONTENT -
”If you’re feelin’ some type of way, you’re not alone. #WereAllSluts”
THIRST TRAP -
”some things are better left unsaid, especially if your mouth is full. #WereAllSluts”
Slutty Vegan: An Icon
Slutty Vegan’s CEO, Pinky Cole, is known for making bold moves with her brand. We wanted to show how Slutty Vegan could shed light on their mission to give back, in a way that gets them the global media attention they deserve.
