MCALISTER’S DELI:
SPUD BUDS
September is National Potato Month, but at McAlister’s we call it Spud Month.
Because our spuds are kind of a BIG deal—no, seriously, they’re massive.
And the people who LOVE McAlister’s spuds, are truly loyal. But a lot of people don’t know they can
customize their spud, so we created awareness with a new club—The Spud Buds.
And the only way to become a member? Customize a spud.
PRE-ROLL
DIGITAL
SOCIAL
ADDITIONAL ASSETS
FULL SPUD BUD SPOT
RADIO
AGENCY: Focus Brands
Creative Director/Art Director: Augusta Jones
Content Creator: Colin Murphy
Videographer/Editor: Spike Felder
Photographer: Shell Royster
Designer: Dominic Prestera