MCALISTER’S DELI:
SPUD BUDS

September is National Potato Month, but at McAlister’s we call it Spud Month.
Because our spuds are kind of a BIG deal—no, seriously, they’re massive.

And the people who LOVE McAlister’s spuds, are truly loyal. But a lot of people don’t know they can
customize their spud, so we created awareness with a new club—The Spud Buds.
And the only way to become a member? Customize a spud.

 

PRE-ROLL

 
 
 
Thanks, Kristi—we agree.

Thanks, Kristi—we agree.

 

DIGITAL

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SOCIAL

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ADDITIONAL ASSETS

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FULL SPUD BUD SPOT

RADIO

AGENCY: Focus Brands
Creative Director/Art Director: Augusta Jones
Content Creator: Colin Murphy
Videographer/Editor: Spike Felder
Photographer: Shell Royster
Designer: Dominic Prestera