CHICLETS GUM
Harmonious chewing begins with sharing the perfect two-pack.
Gold- Creative Circus Student Show- Branding
Bronze- Creative Circus Student Show- Integrated Campaign
Rebrand
People love taking old products and making them “new” again.
So, we followed suit. We took the old packaging and gave it a modern look with a vintage feel.
It’s the same gum, just new box.
Packaging Tutorial
When life hands you an impossible box to open, you change it.
Because getting to your gum shouldn’t be work.
The new design allows for easy opening and even easier sharing.
Manifesto
Social
Ambient
End the Rivalry
A touring bus debuting at three separate tailgates where college football is thriving.
Mission: Create a moment between two bickering sides, even if only for the time it takes to chew.
Georgia-Florida Rivalry
Squash your beef in the parking lot.
Gum pack colors will change with each school rivalry.
STUDENT WORK
Art Director: Megan Adams